virserius studio, virserius, therese virserius, verserius, interior design, interior architecture and design, hospitality design, new york hospitality design, paris hospitality design Virserius Studio | About

Virserius Studio is a multidisciplinary team of designers, artists, and storytellers. We draw from our diverse backgrounds in interior architecture, business, fashion, and the fine arts to create unexpected hospitality experiences that bring joy to guests and deliver exceptional results for our clients.


As global citizens, we immerse ourselves in new cities and countries through language, the arts, and business to truly understand the local culture. We don’t just travel, we live around the world. On any given day you can find our team conducting business in more than eight languages throughout the U.S., Europe, Asia, and Africa.


We design with joy in mind: creating spaces that are not only aesthetically sophisticated, but that help provide the people who come in contact with them an escape from their everyday lives. Designed to engage and interact, we believe that moments of art and the unexpected are what create enhanced guest experiences and a reason to return.

Results Driven

Although we love to let our minds wander to develop design experiences, we have a no nonsense approach to business. We work with global brands to reposition individual properties, identify underutilized space to create new revenue-generating opportunities, and ultimately create an enhanced guest experience that helps our clients achieve their business goals.


We provide a range of interior architecture and design services for hotels, resorts, restaurants, and lounges. From project conception through execution, we work hand-in-hand with owners, operators, developers and other hospitality project consultants to create guest experiences that help our clients achieve their desired results.

Interior Architecture +

● Conceptual Design
● Schematic Design
● Design Development
● Interior Lighting
● Furniture, Finishes and Fixture Selections
● New construction
● Renovations
● Adaptive reuse
● Historic Restoration

Project Management +

● Site Selection Consultation
● Programming
● Budgeting and Value Engineering
● Procurement Management
● Project Installation Coordination
● Construction Documentation

Art Consulting +

● Art Concept + Curation
● Multimedia Installations
● Sculptural Installations
● Product Design


Therese Virserius


Born in Sweden, educated in China, and working in New York and Paris, the founder and principal of her namesake design firm draws on her varied cultural experiences to create compelling and diverse hospitality environments.

With a Bachelor of Arts in Mandarin, a graduate degree from the New York School of Interior Design, and continuing coursework in such varied topics as marketing law, research, and emotional intelligence, Therese is a true renaissance woman. Starting her career with Ikea in Business and Logistics Management in Shanghai before landing in New York to create renowned hospitality spaces with Jeffrey Beers International. She is a rare combination of business acumen and creative expression.

Having created hospitality experiences throughout the U.S., Europe, Africa, Asia, and Russia, Therese Virserius continues to be intrigued by the business side of the industry.

Regina Virserius

Creative Director

As Creative Director, Regina Virserius draws from her multidisciplinary background as an artist and lecturer to bring an analytic and academic perspective that allows Virserius Studio to develop design stories and concepts that provide a cohesive and truly authentic guest experience.

Born in Helsingborg, Sweden, Regina Virserius graduated from Ecole Nationale Supérieur des Beaux-Arts Paris. She was in residency at Akademie Schloss Solitude, Stuttgart, and in 2000 she received the Villa Medici, Rome grants and took part at the exhibition Tutto Normale. In 2006, she was shortlisted for the Jeu de Paume prize and was awarded the Grand Prix, Institute of France Academy of the Fine Arts. She has been featured among national and international collections. In 2010, she was part of the Biennale in Moscow and was honored as Chevalier de l'ordre des Arts et des Lettres, by the cultural minister.

Regina manages Virserius Studio’s Paris office, and is represented as an artist by Gallery Eric Dupont.